Join the pilot
Join the pilot
NewPhoto training for restaurants, bars and hotels

Your team takes the photos guests post.

Every night, guests hand your staff their phones. PicTrainer is a free iPhone course that teaches your team to hand back a photo worth posting, and a simple website that shows you who's trained.

Apply for the pilot See how it works
Free for pilot venuesStaff use the app freeA person replies

The photo is part of the service

Guests remember the night through the photos on their phone. A blurry, tilted, dark one undoes a great dinner.

It carries your name

The photos your team takes get posted, tagged and shared. They are the most-seen pictures of your venue.

43 minutes, on their own phone

Short, hands-on lessons with the phone in their hands. No classroom, no sign-off sheets, no training day.

How it works

Three steps. You never touch the app.

Your team learns on the free iPhone app. You follow along on this website.

1

Put up the poster

Sign up and we make your venue a join code and a printable poster. Pin it in the staff room or send the link in your team chat.

2

Staff learn, free

They download PicTrainer, type the code, and work through 23 short lessons on their own phone, then pass a final practical.

Find the light2 min
Walls that lean2 min
Step back, zoom in2 min
The 10-second routine3 min
3

See who's trained

Your dashboard shows who has joined, how far each person has got, and who is certified. A short email every Monday keeps you up to date.

The course

Everything a server needs to take a great photo on any phone.

Built for people who don't think of themselves as photographers. Every lesson is a minute or two, with the phone in their hands: they tilt it, frame it, and feel it click into place.

23 Core lessons, about 43 minutes. Light, level, distance, framing, background, people, any phone, and service.
The 10-second routine. One habit that ties it all together, practiced until it's automatic.
A final practical and a certificate. Real photos, checked on the phone, so you know it stuck.
More than 30 advanced lessons, free for your team. Portraits, groups, sunsets, night and more.
  1. 00
    Why it matters
    2 Core · 3 min
  2. 01
    Light
    4 Core · 8 min
  3. 02
    Level and lines
    4 Core · 8 min
  4. 03
    Distance and lenses
    1 Core · 2 min
  5. 04
    Framing
    2 Core · 4 min
  6. 05
    Background
    2 Core · 3 min
  7. 06
    People and moments
    2 Core · 4 min
  8. 07
    Any phone in your hands
    2 Core · 3 min
  9. 08
    The photo as service
    1 Core · 2 min
  10. 09
    Tricky situations
    Advanced only
  11. 10
    Your venue
    1 Core · 1 min
  12. 11
    Put it together
    2 Core · 5 min
Make it yours

Teach your venue, not just photography.

Add your best photo spots, your house rules and a welcome from you. They appear inside the app as your team's own lessons.

Best spots

The window booth at lunch, the terrace at sunset. With your photo, the best time and a tip.

House rules

When to offer, what to ask first, and your social handle to mention.

Photo-friendly badge

A table card and door sticker that tell guests to just ask.

Fair to your team, by design.

Staff choose to join, see exactly what you'll see before they do, and can leave any time. There's nothing to monitor except the training.

You see

First name
Lessons finished
Final practical passed

You never see

Their practice photos
Their phone number or email
Anything outside the app
Pricing

Free for staff. One simple plan for venues.

The app

Free

For anyone. The full Core course, the final practical and the certificate. Advanced packs are optional one-time purchases, and free for anyone on a venue team.

Coming soon to theApp Store

Venue plan

30 days free
$29per location, per month

The dashboard, join code and poster, best spots and house rules, the badge, weekly emails, and every advanced lesson for your whole team.

Be one of our first venues.

We're working closely with a small group of pilot venues this season. You get the plan free while we learn together, and a direct line to the people building it.

Apply for the pilot

Questions

Do my staff need to buy anything?
No. The app is free, and everyone on your team gets every lesson, including the advanced packs, at no cost to them.
What if some of my team use Android?
The app is iPhone only for now. What they learn works on any phone, including a guest’s Android phone they’re handed at the table.
How long does it take?
About 43 minutes for the Core course. Lessons take one to three minutes, so they fit into quiet moments on a shift.
Can I cancel?
Any time, from Plan & billing. Your team keeps the free app and everything they have learned.
All questions

Hand back a photo they love.

We are opening to a small group of pilot venues first. Tell us about yours.

Apply for the pilotTalk to us